Over the past decade, China has emerged as one of the most significant manufacturing miracles in history since the Industrial Revolution began in Britain in the 18th century. By the end of 2012, China became a global leader in manufacturing operations and the world’s second largest economy. The Made in China paradigm has been evidenced by products made in China, from high-tech products such as computers and mobile phones to consumer goods such as air conditioners.

It is published the aim of the Middle Kingdom is to extend the plan Made in China 2025 over three phases: In the first, from 2015 to 2025, China aims to rank among the world’s manufacturing powers. In the second, from 2026 to 2035, China plans to position itself at a medium level in terms of global manufacturing power. And finally, in the third phase, from 2036 to 2049, the year in which the People’s Republic will celebrate its centenary, China wants to become the world’s leading manufacturing country.

The Chinese plan, in addition to developing the “Internet Plus Industry” action, sets its objective in the consolidation of existing industries, in the promotion of diversity and the expansion of the scope of action of numerous industries, enhancing regional cooperation through the use of the Internet for manufacturing without borders, the innovation of new products and the improvement of their quality.

Every time I attend an international fair, such as MARMO+MAC VERONA ITALY, which is taking place on this week, where I provided commercial advice to LINHAI ZHONGLI MACHINERY MANUFACTURING CO., LTD., I confirm, without any doubt, that the MADE IN CHINA 2025 plan is being a success, being fulfilled without deviations. A great job by China that is resulting in an increase in the quality of life of its population and in an international technological competition that can only result in a greater development of international R&D.

If any constructive advice can be made of this great effort, it is, perhaps, the lack of prior Western advice that Chinese companies have when they attend these international exhibitions. Events where these companies use Asian sales and marketing techniques in Western territories. Locations where these types of sales techniques are not understood by potential buyers and, consequently, they become ineffective. The products/machinery made in China an improvement in this field, adapting sales and marketing techniques to potential international clients, would mean, by sure, a great commercial progress, it would be capitalised on at the following international industrial/technological exhibitions.

Chinese manufacturers, after many years working hard, are on a par with their international competitors. Perhaps there are some design issues, covers, shapes, colours, etc. that make Chinese productions not as attractive as European ones in the eyes of the potential European buyers, but that inconveniences are overcome by the unbeatable prices. The fantastic price of current Chinese technology, together with an adequate sales/marketing technique, will make the second phase of the MADE IN CHINA programme a reality.

Definitely, Chinese producers must concentrate on the commercialisation and marketing of their products, without forgetting the continuous technological development, in order to make the international leap and make their national plan a reality. In any case: It is being a very good job!